Talks about types of experiences, doing a doble click in sensorial experiences for taking decisions. How enterprises can have a sosteined digital transformation.

Asistentes virtuales, chatbots e interfaces conversacionales ¿Qué son?… ¿Qué impacto tienen en el día a día de la experiencia de los consumidores? Les contaremos todo lo que hay que saber sobre esta nueva tendencia y les compartiremos un caso de éxito que desarrollamos con una aerolínea chilena, donde les daremos a conocer nuestros aprendizajes desde el proceso de conceptualización hasta su implementación.

Humane By Design, a design approach, proposed by designer Yon Yablonsky, which provides guidance to design digital products ethically, through patterns focused on the well-being of the user.

Do you think accessible and usable is the same? If you think they are the same, this talk is definitely for you, it will explain what the differences are between the two terms and how we can incorporate them into our day-to-day lives as designers. If you answered that they are not, join us so that we continue to learn about the existing regulations on accessibility and how designing with all our users in mind is a growing and stable trend.

It was explained what universal design is and how to incorporate this mindset in all stages of the experience design process.