Value proposition canvas

How can we come up with and design concepts that our users really want and need? What is the value proposition, and why is it important in defining digital products and services? We will see how and when to define it using Design Thinking and Co-creation tools in our projects.

¿Cómo educar un bot?

Conversational interfaces, from conception to increments. This time I want to share my experience working with conversational interfaces and on how to build a virtuous circle starting from innovation, going through experimentation and continuing with continuous improvement and returning to innovation.