Information Architecture (IA) Fundamentals

Without good, relevant content, there’s no compelling reason for anyone to visit or use the site or app; without clear, understandable structure, no one can find anything! How pages or screens are divided and categorized is a direct result of Information Architecture (IA). What shows up in your navigation menus and interactive controls is a result of IA. The information on a single screen and how people move through it — and what’s connected to it — is the result of IA. By Joe Natoli.

Intro to Branding

In this course you will get a full, complete, and memorable understanding of what branding really is. By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

User Testing

This course could be useful at all those who are interested in the practice of user testing, whether UX or not. We are going to talk about what is user testing, what it is for and how to run a session with users. Throughout this course, we will give you tools, tips and tell you about experiences that we had, in order to run a session for your project (laboratory or a guerrilla). And also we will give you arguments to be able to explain in your project why it is so important to apply it and include our users in the design process.