The Explore helps people understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues. To gather input on the elements that constitute the current experience. This means, actors, perceptions, culture, systems, competition and every aspect of the anatomy of the current experience.
The Define helps you to delineate the challenge in a different way. Identify the opportunity, model insights and explore potential solutions.
The Design encourages people to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.
The Evaluate helps identify any final constraints or problems before and after build, checking a product against standards, regulations and performing. Viability and Desirability.
Operate refers to the orchestration and optimization of people, processes, and work in order to amplify design’s value and impact at scale. Addressing challenges such as: growing and evolving design teams / finding and hiring people with the right skills / creating efficient / workflows / improving the quality and impact of design outputs / share our culture / identify and create business oportunities